Some industries, like local retail, could be transformed by Twitter-both at one-store operations that cater to customers within a few blocks of their locations and at the individual stores of giant retail operations like Wal-Mart.” “As Twitter grows, it will increasingly become a place where companies build brands, do research, send information to customers, conduct e-commerce and create communities for their users. In a lead article, the publication predicted the microblogging site, consisting of tiny 140-character messages, would have a huge impact on businesses: Twitter made the June 15, 2009, cover of TIME magazine.